A Mix Model of Discounted Cash-Flow and OWA Operators for Strategic Valuation

— The stock market volatility and the actual stock Exchange activity have increased the need of counting with effective methods on the part of financial analysts to achieve a division in relation to the investment actions, being also growing the demand of methodological instruments that reduce and minimize the risks and uncertainty when valuating financial actives and companies. These systems not only must use quantitative information but the inclusion of qualitative information must also bear heavily on them, as an improvement element in the adjustment of these valuating methods, with the aim of throwing a more well-conceived or less mistaken decision. In this work, the use of Discounted Cash-Flow model is proposed, with quantitative information together with the OWA operators as an inclusion method of qualitative information in the traditional valuating models, with the aim of generating an strategic valuating system which allows to develop more agreed and less mistaken valuations. XII. INTRODUCTION owadays, the success of the stock exchange activity as well as actives valuations into the business market mostly depend on the capacity of anticipating to the stock market trends and the achievement of a quick reply. Managers must assimilate the information and adopt the decisions in a chaotic environment, provided with risk and uncertainty, most of times without counting with experience and an adequate planning, and even without having enough time to carry out an strict 2006). All these circumstances lay the reasons why the knowledge of the recent decision techniques have a special outstanding into the business and stock market environment. Generally it is not feasible to establish in all these processes and standard criterion of decision which could be useful in any case, given that every operation is´different in itself`from the rest, motivated by the several circumstances and risk elements. That´s the reason why the end in a decision system, within this field, is banded to a negotiation process or consensus between both interested parts with its aim. In many cases, such mechanisms have being established by the different opinions applied to the experts, who facilitate a series of valuations which allow the obtaining of a final value of satisfactory decision. In these conditions, it is necessary to enable different mechanisms which allow to generate representative results of the group and operate with the risk produced, related to the uncertainty of the opinions expressed by the decision-makers, that most of the time, will be defined …